Finding Designer Wedding Dresses in Bridal Outlets + Discounted Bridal Shops

Congratulations! You’re engaged and ready to start planning your wedding! For many brides, right up at the top of the list is picking out that perfect wedding gown for you to wear as you walk down the aisle, say your I Do’s, and dance the night away. But there are so many wedding dress options! How are you supposed to get started? 

First step - attend the annual Fall In Love wedding show ( in the famous Reading Bridal District. They have everything you need when it comes to vendors including raffles for each of those vendors and fun games and more! Blue Bridal will be giving away THREE certificates for $250 off a gown, so make sure you stop by and enter our raffle! 

Learn more about the Reading Bridal District here: 

Additional Reading: 5 Amazing Things to Know About Bridal Shops in the World Renowned Reading Bridal District >>

When it comes to bridal, it’s hard to know where to start. Should you shop for a stylish lacy boho gown, a fashion-forward silk pantsuit, or a luxurious, princess-like ballroom gown? Whatever silhouette or fabric you settle on, shopping at discounted bridal shops for your designer gown can give you the shopping experience of your dreams, save you cash, and you might even take home a work of art created by designers like Justin Alexander, Liz Young, and Sophia Apostolides. What are you waiting for? Read on for our perspective on finding designer wedding dresses in bridal outlets! 

Why shop at bridal outlets and discounted bridal shops

Have you heard of the Reading Bridal District? This is a Cincinnati bridal outlet area, which is North America’s largest bridal district. Reading outlet stores are where brides and couples go to find everything from the latest trends in bridal gown fashion to vendors for stationary - you might even score an appointment for your hair and makeup trial.

Reading Bridal District features a number of shops and boutiques with amazing discounted wedding dresses. Whether you’re looking for a dress at a certain price-point that works with your budget, or hoping to achieve a one-of-a-kind look by tailoring a wedding gown to express your own style, the Cincinnati wedding dress outlets of the Reading Bridal District are a must-visit. 

You can search bridal discount stores near me or discount bridal gowns near me wherever you are. But to get you started if you’re in the Ohio area, we’ve listed some of the top shops to help you know what to expect when you visit, and to learn more about the appeal of discount wedding dresses.

Before we get to that, what are discount bridal gowns anyway? They’re some of the best values in the industry, that’s what! Besides providing outstanding chances to save on your dress budget, discounted gowns almost certainly compromise nothing in terms of style or fit of your dress. You can be wearing a top-of-the-line designer gown and spend only a fraction of what the dress was originally for sale for. Also, discount wedding dresses from wedding dress consignment shops in Cincinnati can be purchased and taken home right away, so you can avoid the typical wait  that purchases from boutique full-price shops often entail. A lower price-tag and a quicker turnaround? What’s not to love?

3 top Bridal Outlets in Ohio:

Blue Bridal (also known as Something New, Borrowed, Blue)

Something New, Borrowed, Blue, or Blue Bridal for short, is among the most popular and revered of Cincinnati bridal shops. The store prides itself on catering to every bride and every body, and keeps dresses in sizes 2 to 30 in stock so that brides of all sizes and shapes can feel beautiful on their wedding day. 

With a constantly-changing inventory of high-end designer brands and styles, Blue Bridal carries all kinds of dress silhouettes and fabrics. You’ll find soft, silky sheath gowns, fluffy, feminine ballgowns, flattering A-lines, and flowy lacy boho styles at this bridal outlet store in Ohio

Best of all? Their gowns are 30-60% off the original ticket price. And you won’t even compromise the shopping experience - these stylists know their stuff and will treat you like family from the moment you make your appointment. We recommend scheduling an appointment for Blue Bridal during the week, when Reading Bridal District outlet stores have less traffic and you can revel with your best pals and family in the excitement of the outlets. 

Learn more about Blue Bridal and get in touch here:

Affordable Bridals

For brides hoping for the support of a longtime industry professional to accompany them through the process of wedding dress shopping, Karen Lockwood, of Affordable Bridals, may be able to lend a capable hand. 

Karen provides customized services to assist with your wedding-wear preparations and is located in North Olmsted. She can help to choose a gown style that will flatter your body, and then assist with the ordering and alterations processes. Looking for gowns for your bridal party? Karen is a skilled tailor and has decades of experience working with brides of all kinds. 

Learn more about Affordable Bridals and get in touch here:

Off White of Dublin Bridal

Known for their great service and stellar discounts, Off White of Dublin Bridal is the sister store of White of Dublin. This is an amazing place to find both consignment and sample designer gowns. This discount wedding store is located in Dublin, which is a suburb of Columbus. 

With discounts of 40-90%, you may be able to save a bundle on your gown budget, freeing those funds for splurging in other categories! Don’t forget, however, that nearly all gowns, not just consigned or sample dresses, require alterations, and accommodate for those services in your budget. We also recommend budgeting for accessories, such as your veil, shoes, and jewelry, as part of your wedding attire. Many wedding dress boutiques, including Off White of Dublin Bridal, display these items so you can peruse them at your appointment.  

Learn more about Off White of Dublin Bridal and get in touch here:

Dress Materials:


Chiffon is a longtime favorite by wedding dress designers. It’s a soft and airy fabric that’s ideal for  summertime weddings or ceremonies in the sand. If your designer gown is made with chiffon, you can expect it to ruffle in a breeze and flutter from your body with feminine ease.


We love lace, and it’s absolutely in style right now. When lace is integrated by high-end designers, it enables captivating illusion necklines, backs, and mock sleeves full of twists, loops, flowers, geometric designs, and more. Whether it’s adorned as a layer atop another fabric or added as an ellishments, we love the effect. 


With many types of silk, this opulent and luxurious fabric has a shimmer that can’t be matched. We especially love that silk can provide understated elegance that is appropriate for weddings of nearly any type. If you are looking for a clean, timeless gown and you don’t love silk, a few other materials to consider are crepe and mikado.

Why shop for trusted / curated wedding dress designers?

Have you ever been tempted by social media or online advertising to check out low-cost sales for wedding dresses? They almost always look too good to be true! And, unfortunately, they often are. When you try for an online sale, it might feel a bit like gambling - will your dress show up when you expect, and will it be the color, fit, or style you were hoping for? It can be hard to say. What’s more, these low-cost dresses may not be well-made, allowing for enough fabric for your alterations.

How can you avoid this conundrum while shopping for a gown on a budget? Our advice is to make appointments at reputable discount wedding dress stores and work with the expert stylists to try their inventory of gowns by higher-end wedding dress designers. You’ll be trying on quality products that are crafted with pride and attention to detail and can be altered. Additionally, discount bridal shops are employed by professional attendants and stylists who can answer questions, help you select flattering dresses to try, and give you the attentive shopping experience you deserve. 

Who are some of these bridal designers, and what should you look out for when shopping at bridal outlets and discounted bridal shops? Read on for some of our favorites designers and learn about why these respected designers and lines are so well-loved in the bridal industry. 

Want to read even more about top wedding gown designers and styles? Check out this blog! 

6 Bridal Designers to look out for when shopping at bridal outlets and discounted bridal shops

Justin Alexander

Justin Alexander is a well-known and highly-regarded name in the fashion industry. While his namesake line is classic in style, the fabrics and shapes frequently feature 1950’s and 1960’s inspirations. We love Justin Alexander gowns for their femininity, glamour, and slight Hollywood resemblance. 

With classic silhouettes such as trumpet, A-line, and ball gown, as well as fit and flare and mermaid, you’d be lucky to come across a Justin Alexander sample or overstock gown at a high-end discount boutique. 

You can learn more about this line at:  

Lillian West

A line by designer Justin Alexander, Lillian West is the perfect line for brides interested in romantic boho-inspired gowns. With sweet and sexy airiness, the trumpet, A-line, ball gown, fit and flare, and mermaid dresses capture the attention of guests but don’t steal the show. 

We love coming across Lillian West designs at discount outlets because they marry quality with affordability from the get-go, so when purchasing yours at a wedding dress warehouse, you know you’ll not be settling for less, even though you’re paying less. 

You can learn more about the Lillian West line at 

Sincerity Bridal

Still another by Justin Alexander, the more-traditional line Sincerity Bridal is refined and elegant, but not stuffy or dated. Instead, Sincerity Bridal puts a confident spin on trumpet, A-line, ball gown, fit and flare, mermaid, and straight silhouettes, to offer you a look that is purely you.  With flattering bodices, intricate beadwork, and gleaming lace, these gowns are gorgeous to wear for weddings of all seasons and the expert stylists at distinctive bridal shops in Cincinnati OH and beyond might just be able to help you find the perfect one in their inventory. 

Learn more about Sincerity Bridal at 

Madi Lane

We can’t get enough of Madi Lane gowns! It might be that the team, which works under the direction of Liz Young, an amazing Australian designer, is made of all women. Or it could be that the fabrics and silhouettes that make up the gowns in this line are somehow both classy and sassy at the same time. Whatever it is, Madi Lane dresses push the limits of tradition but maintain sophistication for brides today. 

If you are lucky enough to come across a Madi Lane piece while perusing discount wedding dresses in Cincinnati Ohio, we recommend you try it on right away. That gown might just be a part of one of the biggest and best days of your life!

Learn more about the Madi Lane line at 

Sophia Tolli

Sophia Tolli gowns are known for their fashion and distinctiveness. With their modern take on traditional silhouettes, these gowns flatter brides of all shapes and sizes. Never overlooking a single detail, Sophia Tolli gowns are high-quality and would be amazing to come across at a discount bridal shop. 

To learn more about Sophia Tolli, visit


We’ve covered a lot here - why discounted gowns make great options for bridal wear, some of our favorite shops for wedding dresses near Cincinnati, fabrics used in the most stunning gowns, and some of the top designers in the industry. As you prepare to come across the dress of your dreams, remember these tips for finding high-quality gowns at bridal outlets and discounted shops. If you do, you’ll be likely to save a bundle, walk away with a gorgeous gown, and have a great time while you’re at it! With such distinctive designer lines being carried at discount bridal shops, your appointment is sure to be full of “oohs” and “aahs” from your bride tribe. Just remember - what you think and how you feel on your wedding day is what matters most. What makes you feel beautiful?